

Photo Credit: Alessandro Cinque
Flaunt alum and dear pal Damian Lazarus has long held a connection with the Italian countryside—so much so that he made Tuscany his homestead after feeling fatigue from the hustle and bustle of London. It’s also the place where ‘[Flourish](https://ffm.to/flourish)’, his fourth studio album, out September 18 on Crosstown Rebels and Higher Ground, came to be. Inspired by the bucolic landscape of the region and long dives into the record collection he has crafted since the age of twelve, the album emerges as a more atmospheric, eclectic expression of his musicality.
The Jem Cooke-assisted “Into The Sun,” whose music video we’re sharing today, captures this inspiration. It’s a metaphorical transition from night into a beautiful morning, of finding one’s way out of a dark place and into the warm sunlight—and its visual counterpart depicts this in a surrealist, technicolor light.


Photo Credit: Alessandro Cinque
Shot at Lazarus’ home and directed by award-winning director Fabrizio Narcisi, it uses a Pagan ritual as a launch point to celebrate themes of dark and light, renewal and rebirth. Italian model and Dolce & Gabbana muse Chirara Scelsi sits at its center as a human manifestation of the sun and a further embodiment of the region's beauty.
"For the film we wanted to create something very beautiful that would be a celebration of feeling that warmth of the sun on your face but have it edited like a cross between a Jodorowsky movie and a high end fashion shoot,” Lazarus explains of the video.
Playing off of this, Narcisi shares, “The rhythm, with its luminous and hypnotic sounds, led me to a psychedelic world made of colorful flowers and landscapes immersed in nature. But only when the female voice came in those images did it start to appear in motion before my eyes... The cyclical nature of time, death and rebirth, the sun, fire and natural elements, the purity enclosed in the image of girls dressed in white dancing in circles.”


Photo Credit: Alessandro Cinque
The story fully materialized after Lazarus told Narcisi a fact he’d learned about the sun: that its white light is composed of all colors mixed together. “I decided that the video needed a mixed casting, that in order to represent my concept of beauty I needed more nuances of feminine personalities,” Narcisi concludes.
“I am really proud of the film and I feel it suits the music perfectly,” states Lazaras.
Watch the beauty for yourself below.