What began with the intent of entertaining children has evolved into a cultural phenomenon for adult collectors and kids alike, and the transformation of Hot Wheels from the toy box to closet shifts into high-gear this summer. Parisian fashion house, Maje is teaming up with Mattel’s Hot Wheels in an unexpected automotive collaboration that will turn the racetrack into a bold new capsule wardrobe designed to bring the thrill of racing into the world of high fashion. Luxury fashion and sports have become inexplicably intertwined, with major sporting events like the Olympics, Formula One, or the FIFA World Cup redefining the way luxury apparel is perceived with high-end fashion houses integrating their craftsmanship into symbols of achievement and athleticism. While unexpected, the strategic Maje x Hot Wheels capsule collaboration represents an unforgettable challenge of traditional expectations on the very idea of luxury in a realm where statement denim and bold t-shirts blend seamlessly with preppy cardigans and pleated mini-skirts. 

The partnership between these two iconic brands bridges the gap between nostalgia and refinement, with Hot Wheels and Mattel representing an integral part of many consumers' childhoods and Maje redefining the brand’s feminine image by an alignment with symbols of power and audacity. “At Mattel, we’re focused on redefining how our brands show up in culture,” says Ruth Henriquez, Head of Licensing, Publishing, and LBE, for Mattel EMEA. “And this partnership with Maje is a perfect expression of that. It’s bold, unexpected, and rooted in storytelling - proving that Hot Wheels can inspire across generations and categories, including fashion.”

The pieces themselves are more than just simply sticking the Hot Wheels logo on designer fabrics and tailored silhouettes—each clothing item thoughtfully integrates Parisian class with the playfully authentic energy of the iconic model car brand. “[The collaboration] exemplifies our commitment to innovation and our ability to reinterpret iconic symbols through a contemporary, feminine lens,” says Elina Kousourna, CEO of Maje. “By engaging with diverse cultural touchpoints, we continue to expand our brand's relevance and inspire our community with fresh, empowering narratives.” With iconic symbolism representative of Hot Wheels’s ties to motorsport and the high-quality materials Maje is known for, this collaboration is the perfect fusion of play and elegance. Those who grew up with a toy box full of Hot Wheels will find that the nostalgia of childhood doesn’t have to remain in the past—memories of the whimsical racetracks and precious favorite cars can now be worn with thrilling style.

The capsule will be available online June 3 and in limited stores June 10, 2025.