There’s a curious kind of clarity that arrives only after utter disarray—the feeling of light hitting you clean, unmediated, like you’ve just shed a thousand layers of artifice and emerged, finally, as skin. At LOEWE Spring Summer 2026, this clarity was the thesis: a collection vibrating with chromatic purity and the sensual immediacy of bodies unburdened.

Jack McCollough and Lazaro Hernandez’s LOEWE presents a rebirth in color, in form, in touch. It’s a brand whose historic Spanish roots remain visible not as an anchor but as a hum—the hum of craft, of leather worked by hand, of a past that still breathes but no longer dictates. Instead, they build forward, erecting a world of softened athleticism, where the body becomes both architecture and landscape. Parkas, polos, and five-pocket jeans glide across the runway like essential building blocks of a new sartorial vernacular. The simplicity is deceptive—seams vanish, edges melt, and the sculptural tension between the handmade and the hypermodern takes center stage.

There’s no nostalgia here. No romantic ode to the artisanal past. This is LOEWE as elemental expression—sensual, immediate, kinetic. You see it in the leathers, shredded and skived until they mimic cloth, teasing perception. You feel it in the lightness of the sneakers, the ease of a slouched Amazona 180 bag that refuses stiffness. You sense it in the optimism of color — yellow, red, blue — lifted directly from the painter’s palette and thrust unapologetically into the body’s orbit.

Ellsworth Kelly’s Yellow Panel with Red Curve presides over it all, a relic of minimalism reframed as a spiritual emblem for the new age: flat yet pulsating, reduced yet alive. It mirrors LOEWE’s meditation on beginnings—how to start over, how to stay soft, how to remain curious when everything around you calcifies.

This is what renewal looks like in the language of fashion: not erasure, but evolution. Not aesthetic purity, but sensual lucidity. LOEWE’s Spring Summer 2026 is a study in starting fresh — not as denial of what came before, but as an embrace of the body’s inherent impulse toward reinvention.

To wear LOEWE now is to participate in that awakening: to feel your skin as color, your body as idea, and the world—momentarily—as something capable of being made new again.

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