Hubble Studio, the Los Angeles-based creative collective has touched down on the strip, at the Wynn Las Vegas. The renowned independent hotel chain’s nightlife–XS and Encore Beach Club day and night, has established a reputation as a stage for some of the most in-demand artists and DJs of today. The two forces came together to create a Vegas-inspired capsule collection merging the kindred spirits of streetwear and nightlife. With heavyweight hoodies, hats, trendy statement tees and totes adorned with casino and showgirl graphics, the duo invites audiences to ‘meet them in the desert.’ Blending block typography and Wynn-inspired script, the capsule materializes the electrifying energy of their luxurious clubs.

And a wearable cultural movement it is. Whether it's the hoodie you wear while filming a GRWM for a night out or the tote you take to an afternoon at Encore, the Hubble x Wynn capsule collection offers a new visual language. One that combines allure and edge, culminating into pieces that extend beyond the dance floor. Proudly designed and produced in Los Angeles, the capsule is as authentic as the creative forces behind it. The exclusive merchandise line is available for purchase online. 

Flaunt spoke with Hubble Agency's Creative Director, Neil Serda, about the inaugural capsule collection.

What inspired the idea to merge luxury nightlife aesthetics with streetwear?

Wynn Nightlife has collaborated with us at Hubble Studio on their resident DJ campaigns, and during their time on set, the synergy between our worlds felt natural. Hubble Studio has always been a canvas for creative expression. Over the past 10 years, we’ve built a brand that’s reached a global audience through the talent that walks through our doors.

We were inspired by the idea of blending two powerful forces that have long fueled creativity: the refined energy of luxury nightlife and the bold, expressive spirit of streetwear. Both are rooted in individuality. We set out to create something that lives between fantasy and reality, clothing that belongs under neon lights but feels right in everyday life. This collection sits at the intersection of self-expression and sophistication, of late nights and timeless design.

Was there a particular moment, sound, or visual from Vegas that shaped your mood board, palette, or ideation for this collection?

It all started with a conversation with the Wynn Nightlife team about a piece we made years ago. That one moment sparked a larger creative dialogue.

There was also a specific scene in Vegas that stuck with us: the quiet pause before the night truly begins. The reflections of neon on polished marble, the pulse of bass in the air, and the glow of the Wynn property itself became part of the story. That cinematic atmosphere defined the mood board: deep blacks, metallic silvers, muted golds, and subtle reds, all capturing both temptation and energy. Every texture in the collection is rooted in that emotional space where luxury and electricity meet.

‍Which piece from the collection feels most personal to you, and why?

The Showtime hoodie featuring Wynn Nightlife and Hubble Studio branding stands out as the most personal. It perfectly balances design and identity. It’s a piece that feels just as right on the Vegas strip, as it does on the streets of LA. It carries the energy of both brands and embodies what this collaboration is about: vibrant energy, intentional design, and meaningful connection.

‍You’re collaborating with Wynn Nightlife, a Vegas powerhouse. How did you and the Wynn Nightlife team align on the creative direction? What did that collaboration process look like?

The collaboration started with a shared creative vision. Wynn Nightlife has always been known for curating unforgettable experiences, while Hubble Studio specializes in storytelling through design and bringing creative visions to life.

We aligned around the idea that the collection should feel like a night out: the anticipation, the rhythm, the glow. The process was organic and collaborative from the start, built on trust and instinct. It wasn’t just about making clothing; it was about capturing emotion and turning atmosphere into something wearable.

‍In your view, what does the phrase “wearable culture” mean, and how does this collection embody that idea?

To us, wearable culture means designing pieces that hold memory, energy, and emotion. It’s more than just following trends. It’s about telling stories people connect with, whether on the dance floor or walking through the city.

This collection brings that idea to life by merging fashion and nightlife into a shared visual language. Every piece reflects a feeling, a sound, a moment. It's culture you can wear.

‍While this collection is a collaboration of streetwear and nightlife, it’s also a collaboration of Las Vegas and Los Angeles aesthetics and culture. What inspiration did you draw from these iconic cities, and how does it show up in the collection?

Vegas is about spectacle, lights, and allure. Los Angeles brings intention, creativity, and understated edge. We pulled from both to create a visual conversation between two cities that are constantly evolving and drawing guests from around the globe.

That duality is clear in the collection. Clean silhouettes and refined finishes meet bold graphics and confident energy. The result is a fusion of two cultural forces, each inspiring and balancing the other.

In your eyes, what does nightlife represent in today’s culture, and how do you capture that in clothing?

Nightlife today represents excitement and escape. It’s a space where people can show who they are without limits. Music, fashion, and emotion all collide in that setting.

We designed this collection to reflect that same feeling. These are pieces that move between moments, from the club to the street, from night into morning. They carry the pulse of now, the energy of being alive and fully present.

What does a meaningful brand collaboration look like to you?

A meaningful collaboration is when two brands elevate each other without losing their own identity. It’s not just about putting logos side by side. It’s about shared vision and creative alignment.

Wynn Nightlife brought the experience and luxury of hospitality, while Hubble brought storytelling and visual language. Together, we created something that feels authentic and modern, something that blurs boundaries rather than defines them.

What do you hope people feel when they wear pieces from this collection?

We hope they feel a sense of confidence and connection, the feeling you get right before a night begins when anything feels possible. These pieces are meant to carry story and energy.

Whether someone wears them out in Vegas or in their own city, we want them to feel like they’re part of something bigger. This is more than clothing. It’s a moment, a mood, and a movement you can take with you.