Today, Latin Grammy Award-winning and GRAMMY-nominated Colombian singer, songwriter and producer, Feid joins YSL Beauty as the U.S. Voice for the new iteration of the MYSLF fragrance: MYSLF ABSOLU. As a genre-bending, boundary breaking artist, Feid has reimagined reggaetón for the modern listener. The bona fide partnership further emphasizes the artist’s identity as someone who is absolutely, unapologetically himself.

Known to friends and family as Salomón Villada Hoyos, Feid began his career as a songwriter for artists like J Balvin and Christina Aguilera. The 2015 hit “Ginza” launched him to fame and led him to eventually create his own music. With nearly 40 million monthly listeners on Spotify, and collaborations with artists like Bad Bunny and Karol G, his authenticity has led him to global success. The launch of his album FERXXO VOL X: Sagrado, entirely self-produced and written, has allowed him to connect with even more people across the globe. 

MYSLF ABSOLU is all about the spirit of harnessing your own, unique energy and allowing it to take you to new places. It is radiant, adaptable, and inspires the wearer to release whatever may be holding them back from reaching their truest self. With notes of cool spices, ginger, cardamom, MYSLF’s distinct vert de bergamot scent, this rendition of the iconic fragrance remains light. Orange blossom essence made specifically for Yves Saint Laurent Beauty, along with the patchouli heart brings the fragrance to a warmer, more sensual territory. 

Just like Feid’s reimagination of an entire genre of sound, MYSLF ABSOLU has a refreshingly modern take on what modern masculinity smells like. Available for purchase now at YSLBeautyUS.com, and department stores.