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BVLGARI Makes Quite the Impression on Los Angeles | Polychroma High Jewelry Collection

The Roman house of color arrives in Hollywood with a prismatic celebration of heritage, cinema, and light.

Written by

Melanie Perez

Photographed by

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Styled by

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As the sun dipped behind the Hollywood Hills, Bvlgari bathed our beautiful Los Angeles in color. To mark the arrival of its Polychroma High Jewelry collection, the Roman Maison casted a kaleidoscopic spell across the city with a series of intimate gatherings and a grand, cinematic gala.

Celebrated over the course of the week, Polychroma's arrival began at the Beverly Hills Hotel, where Oscar-winning costume designer Mark Bridges sat down with Laura Dern and Booth Moore to discuss color—not as decoration, but as language. The kind of language that says everything without a word: a garnet red for heartbreak, a sapphire blue for resolve, a diamond’s flash for the last word.

The following evening, Bvlgari transformed Fox Studios into a living jewel box. Guests, including Viola Davis, Jon Hamm, and Kirsten Dunst, gathered on New York Street beneath a wash of saturated light for cocktails and a tableaux vivant presentation of the Polychroma collection. Idina Menzel’s crystalline vocals filled the air before guests entered a soundstage reimagined as an opulent dinner setting—an ever-appropriate cinematic landscape of reflection, color, and craft.

Throughout the week, a private Beverly Hills estate hosted exclusive previews of the new West Coast additions to Polychroma, a prelude to Bvlgari’s soon-to-reopen Rodeo Drive boutique.

“We are thrilled to share the bold hues of Polychroma with the city of Los Angeles,” said Jean-Christophe Babin, Bvlgari CEO. “The vibrancy of the collection speaks not only to the legacy of Bvlgari but also to the magnetic culture and constellation of Los Angeles.”

In bringing Polychroma west, Bvlgari bridged two worlds that understand light as language. Rome and Los Angeles—both cities of illusion and intensity—met under one radiant spectrum.

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BVLGARI, Polychroma, Idina Menzel, Kirsten Dunst, Viola Davis, Jon Hamm, Parties, Melanie Perez
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