Getting ready is an art form; a girl’s world. The anticipation of the night to come, the ease of occupying the same space as your loved ones as you each adorn yourself in your own way, the music bellowing through a warmly lit residence as the night calls you out for who knows what. You’re protected from the world while feeling like you own it. The night is young and so are you. Balmain catches these quiet moments in flight with a holiday campaign showcasing their Pre-Spring 2026 Collection—a love letter to what comes before and an occasion in itself.

Captured in scenes amidst a hotel suite, photographer John Yuyi elevated commonality into grandeur, tapping into the electric energy that seeps through the vents when people gather in private in preparation of going public. The environment is intimate and sensual—quite the opposite of most social festivities, especially around the bustling holiday season. Balmain showcases the elegance of the collection even in spaces hidden from the open eye.

When twilight strikes and nightfall is upon us, nothing else matters. Turn on the music, open your closet, find the nearest mirror, and pour yourself a drink. With Balmain, the home becomes a sanctuary, a world where the day’s distress becomes a problem of tomorrow.