Stella McCartney's Breast Cancer Awareness Campaign

by Flaunt Magazine


Sofia Vergara looks pretty in pink, with a fuzzy coat draped over her elbows and donning Stella McCartney’s new, limited-edition lingerie set. McCartney calls attention to Breast Cancer Awareness Month with “Rose Romancing”, a two-piece set featuring a soft cup triangle bra and matching bikini brief. Inspired by the image of a rose, Stella McCartney created this piece with a pale rose fabric and lace embellishments, hoping to help women see and celebrate the beauty of their bodies.

Stella McCartney’s 2018 Breast Cancer Awareness campaign is a two part procession. The first first half launched on Monday, September 24th and the second half will be released in October. The first part of the campaign features images of Sofia Vergara modeling the “Rose Romancing” set and a video of Vergara talking about breast cancer and bringing awareness to the cause and importance of getting checked regularly. McCartney will also dedicate her Flagship store in London to an exhibition from October 8th to the 27th, featuring Vergara’s video and educational material to provide breast cancer awareness and support to customers.

The “Rose Romancing” set will dedicate profits to charities and support centers, with the soft cup triangle bra retailing for $145 and the bikini for $110 at the Stella McCartney store and online. Starting October 1st, the set is also available at Saks, Harrods, Net-a-Porter, Harvey Nichols, Le Bon Marche, and Shopbop. Partnering with the Linda McCartney Centre in Liverpool, the Hello Beautiful Foundation in London, and the Memorial Sloan Kettering Cancer Center in the U.S., McCartney wants to provide treatment for patients with breast cancer as well as pushing for early detection programs and widespread screening.

Stella McCartney has a deep commitment to Breast Cancer Awareness. Having lost her mother, Linda McCartney, to the disease in 1998, Stella hopes to help women all over the world stay aware, get checked regularly, and fight the battle of cancer with every available resource at their disposal. Every year, she launches a campaign featuring a celebrity, giving a voice to the disease that is expected to affect nearly 266,000 people and take the lives of 41,000 women in 2018 alone.

McCartney’s choice of Sofia Vergara as the face of this year’s campaign is an intentional decision on her part. In the U.S., latin women are disproportionally affected by the disease, having less access to screening services and formal healthcare compared to women of other ethnicities. Vergara speaks for them and all women in this year’s campaign. She is joining the lineup of impressive women who have represented Stella McCartney’s campaign, including Kate Moss, Cara Delevingne, Chelsea Handler, and Alicia Keys.

The women have teamed up not only to bring awareness to breast cancer, but to also encourage women of all shapes, sizes, backgrounds and beliefs, to feel beautiful and powerful in the face of hardship.

Shop the collection here.

Written by Kiana Fatemi