by Ana Martins-Eiriksson

Over the weekend, the Oakland Coliseum was the scene of the world’s biggest hip-hop festival. This year’s edition of Rolling Loud Bay Area brought together the who’s-who of the rap world, Playboi Carti, Lil Yachty, 21 Savage, the headliners Migos, Future, G-Easy, and Lil Uzi Vert, as well as new promising rap stars.

Hypnotic rides swayed in the background, with huge installations moving with the rhythm of the beats on the stage, and interactive street art incorporated social media into conceptual work.

The sprawling music festival is emerging talented names in the rap world.

The two-day event comes to New York for October 12th-13th at Citi Field in Queens. Hong Kong for the very first time, taking over the Art Park at West Kowloon on October 19-20, 2019. Set for December 14th and 15th in Los Angeles at Banc of California Stadium.

Photographed by Ana Martins-Eiriksson