Forty Five Ten | Casa Perfect

by Hannah Jackson

Kristen Cole, president and CEO of Forty Five Ten, believes that fashion and art should be celebrated together, not kept apart—so much so that she has created an entire boutique around the merging of the two. Model and actress Khadijha Red Thunder is featured in Forty Five Ten’s pre-fall 2019 photo series, which heavily features deep romance, ’70s vibes, and animal prints.

For this season, Cole decided that her stunning collection would be best showcased in a location that matches the star power of the clothes. Casa Perfect, once owned by Elvis and Priscilla Presley, served as the stunning backdrop of the shoot, which was photographed by international Vogue contributor Yelena Yemchuk.

“It’s not a showroom in the traditional sense, where rooms are staged to look like actual bedrooms or living rooms. It’s more of a gallery, so rooms are used as individual places for exhibitions. Another major difference: it’s lived in!” David Alhadeff, founder of Casa Perfect, said of the space.

Casa Perfect can be visited by appointment.