Ermenegildo Zegna Essenze Eau de Parfum Launch

by BJ Panda Bear

Ermenegildo Zegna just launched a new collection of scents with Estée Lauder Companies. The new collection called Essenze Eau de Parfum was unveiled during Salone del Mobile. The launch was celebrated with a dynamic fragrance installation which was presented by T H E U N S E E N, the London based exploration house founded by Material Alchemist Lauren Bowker.  

The collection is comprised of five bespoke fragrances: Mediterranean Neroli, Indonesian Oud, Madras Cardamom, Florentine Iris, and Italian Bergamot. All offering deep rich masculine scents that keep align with the free-spirited, sophisticated and confident Zegna man, one of luxury whilst dressing with his own rules.

At the Launch event hosted at Ermenegildo Zegna Global Store in Milan,T H E U N S E E N’s installation featured 5 pods which offered environments each fully dedicated to the sensory experience to each scent. 

Photos courtesy of Ermenegildo Zegna