[Ermenegildo Zegna](https://www.zegna.us/us-en/home.html) just launched a new collection of scents with Estée Lauder Companies. The new collection called Essenze Eau de Parfum was unveiled during Salone del Mobile. The launch was celebrated with a dynamic fragrance installation which was presented by [T H E U N S E E N](https://www.instagram.com/theunseenalchemist/?hl=en), the London based exploration house founded by Material Alchemist Lauren Bowker.
The collection is comprised of five bespoke fragrances: Mediterranean Neroli, Indonesian Oud, Madras Cardamom, Florentine Iris, and Italian Bergamot. All offering deep rich masculine scents that keep align with the free-spirited, sophisticated and confident Zegna man, one of luxury whilst dressing with his own rules.
At the Launch event hosted at Ermenegildo Zegna Global Store in Milan,[T H E U N S E E N](https://www.instagram.com/theunseenalchemist/?hl=en)’s installation featured 5 pods which offered environments each fully dedicated to the sensory experience to each scent.
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Photos courtesy of [Ermenegildo Zegna](https://www.zegna.us/us-en/home.html)
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