Brioni x Armie Hammer | The Primo Suit

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Primo: mid 18th century; Italian, literally ‘first’.

Brioni has partnered with friend of the House Armie Hammer (our beloved Oliver) to present ‘Primo’. Featuring the brand’s iconic tailoring with a contemporary twist, the ‘Primo’ suit lends itself to “the effortless elegance of Roman sartorial savoir-faire.” Masterfully constructed of the finest wool fabrics and finishes, including twill, sharkskin, stripes, birdseye, and micro-patterns, within a slender slim-fit silhouette, the suit radiates of nothing but luxury. The campaign portrays the American actor arriving on set, effortlessly looking dapper as ever. I’m sure Elio is just as stirred as we are.

The Brioni ‘Primo’ suit is available in Brioni stores worldwide and at brioni.com.


Photographed by: Gregory Harris