[Balmain](https://www.balmain.com) is partnering with (RED) and Live Nation’s Brand Entertainment agency, Spotlite, to kick off Miami Art Week. The collaboration features a temporary contemporary art installation from French-Swiss artist, [Saype](https://en.saype-artiste.com), who is known for his unique pieces that combine street and landscape art to inspire thoughtful conversation surrounding environmental and social issues. An activist himself, Saype has developed eco-friendly ephemeral installations all over the world, whether that be on grassy hills, snow, or sand.
For the Miami Art Week, Saype’s installation for Balmain will be designed on the Atlantic beach, located in close proximity to the Balmain Pavilion on the southeast side of the Scope Art Fair’s atrium. Live Nation, which has been a longtime partner of Balmain, represents Saype, helping to bring together the brand and the artist for this project.
Premiering Saype’s creation on December 1st, which is also World AIDS Day, Balmain hosted a celebratory event in support of (RED) at the Balmain Pavilion. With gifts from Chivas and Perrier Jouet, and a wide variety of attendees, the event brought together creatives from all walks of life to celebrate art and further share (RED)’s hopes to combat AIDS and COVID with community and action.
_Photographed by Valentin Flauraud_
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