F  L  A  U  N  T

 [](https://flaunt-mag.squarespace.com/config/pages/587fe9d4d2b857e5d49ca782#)[](https://flaunt-mag.squarespace.com/config/pages/587fe9d4d2b857e5d49ca782#) Jeff Rudes Lay Down, Close Your Eyes, Relax Your Breathing, and Tell Me About Your Recent Dreaming Thirty-five years of successful entrepreneurship in Los Angeles will likely reveal one thing: creativity needs room to breathe. And so a new dream for Jeff Rudes, who founded smash hit J Brand over a decade ago before parting ways last summer, situated above the vast landscape that’s taught him a lot of what he knows—luxury menswear brand: Jeffrey Rüdes. No stranger to the inventive muscle of London design and energy, at J Brand, Rudes seeded collaborations with Christopher Kane and Peter Pilotto, among numerous others. Concerning the manifest expanse of The Big Orange, Rudes remarks, “L.A. is an incredible place to create. I’m a supporter of what _Flaunt_ is doing with CALIFUK. I think there is tremendous potential for this exchange of talent and creativity. I am happy to headquarter my new company in this wonderful city.” _Photographer_: Alvin Nguyen for JorgePerezReps.com.