[BOSS](https://www.hugoboss.com/us/men/)’ new collection, presented in Milan, marked a moment that merged tradition and innovation, which the house has long held as a standard of establishing brand codes. The emergence of ultra-modern tailoring and statement-making outerwear met fluidity with strong jersey styles, conveying this season’s message and title, “Generations.”
For a brand with the utmost suiting knowledge, sharp silhouettes in new fabrications and colorways offered up an inclusive response to the world’s stylish set for every man and woman. Social Music City played host to the 600 guests and new collection as a soundtrack composed of a live orchestra performed a piece entitled “Down to Earth” by [Henri Scars Struck](https://www.henriscarsstruck.com).
Oversized outerwear and jersey dresses set a precedent for the Fall styles, which also framed handwoven leather and the major fringe moment that have been a major part of the fall collections. Details were secured with digital prints and the color pallet of reds, corals, as well as browns, creams, grays, and black. Most refreshing was the emergence of lilac and the use of color blocking.
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Photos courtesy [BOSS](https://www.hugoboss.com/us/)
[BOSS](https://www.hugoboss.com/us/men/)’ new collection, presented in Milan, marked a moment that merged tradition and innovation, which the house has long held as a standard of establishing brand codes. The emergence of ultra-modern tailoring and statement-making outerwear met fluidity with strong jersey styles, conveying this season’s message and title, “Generations.”
For a brand with the utmost suiting knowledge, sharp silhouettes in new fabrications and colorways offered up an inclusive response to the world’s stylish set for every man and woman. Social Music City played host to the 600 guests and new collection as a soundtrack composed of a live orchestra performed a piece entitled “Down to Earth” by [Henri Scars Struck](https://www.henriscarsstruck.com).
Oversized outerwear and jersey dresses set a precedent for the Fall styles, which also framed handwoven leather and the major fringe moment that have been a major part of the fall collections. Details were secured with digital prints and the color pallet of reds, corals, as well as browns, creams, grays, and black. Most refreshing was the emergence of lilac and the use of color blocking.
* * *
Photos courtesy [BOSS](https://www.hugoboss.com/us/)
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