Morning breeze. Whisper of all your loved ones' names. A handful of forest soil. A piece of porcelain from a rare, antique Chinese vase. Three drops of blood drawn at nighttime. All collected in a Prada Galleria handbag. These are the ingredients Scarlett Johansson gathers in Prada’s campaign short film for the Galleria, directed by Yorgos Lanthimos. 

In a ritualistic, almost liturgical process, Johansson assembles these ingredients in a vessel, now transformed into a kind of talisman or totem: the Galleria. She has crafted a recipe to replicate herself, creating a legion of clones. Each one new, refreshed, reborn.

More about multiplication than a metamorphosis, there is a certain beauty in this act of replication: knowing oneself so well as to write personal code. The Galleria stands as a universal symbol of Prada’s identity—design, leather, craftsmanship, metal, thread. The bag remains a constant emblem of the fashion house, yet it can shift, change, and be reinvented. An “investigation of the fluidity of persona,” we are prompted to consider the constants of our identity and how we can transmute the self in the pursuit of reinvention. If identity is an amalgam of rites, what is your personal ritual?