Emei, the viral alt-pop artist, has quickly gained a large following with her unique vocals, clever lyrics, and relatable themes. With over a decade of stage experience, including a notable appearance on Chinese Idol, Emei has established herself as a talented performer. Despite the challenges posed by the pandemic, Emei successfully transitioned to American platforms, receiving media coverage and achieving millions of streams for her singles. Her latest releases, "Scatterbrain" and "Irresponsible," have garnered international attention and radio play, further solidifying her presence in the music industry.
Emei's new single "Don't Know About The World" is a love song that delves into the idea of feeling safe and finding comfort in someone or something. Although love is not a common theme in Emei's music, she wanted to create an authentic and emotional track that would still fit with her overall project. With this song, Emei aimed to take a new direction from her previous releases and give listeners a glimpse into her personal emotional world.
The song itself is front-loaded with excitement the moment the first beat drops after the airy vocal intro. Luxurious synth notes glisten magically and wistfully about your ears to slip you into a dreamy inner world. The deep bassy beat is halfway between an alien pulse and a steady, racing heartbeat that helps give the song a huge emotional intensity (bordering on anxiety even) that really works to set it apart.
"Don't Know About The World" is a testament to her willingness to experiment and go outside the norm. Her music is known for its uniqueness and sometimes off-the-wall characteristics, setting her apart from her peers. With this new release, Emei is once again showcasing her individuality and creativity, promising her fans a song that is both authentic and unexpected. It's this fearlessness and willingness to take risks that has propelled Emei to success and made her a standout in the music industry
Emei's success continues to grow, evident in her sold-out headline shows and upcoming EP.