In this age, the fashion industry’s impact on the climate crisis should be in everyone’s sphere of awareness, as more fashion leaders are making a call to action, combating the industry’s wasteful practices. Leading the way is fashion lab, Coachtopia, founded by Coach to encourage a circular economy within fashion, reconceptualized waste as usable raw material, crafting leather goods and clothing from recycled, repurposed, or renewable materials. In the spirit of cheer and waste, Coachtopia is launching their first holiday campaign ‘A Wasty Holiday’ featuring Lola Tung from The Summer I Turned Pretty and the whimsical creature, Wasty.
“A Wasty Holiday '' is a dreamlike tale of hope, where Wasty stumbles upon an overwhelmed Lola who is concerned about the growing piles of holiday waste. To lift her spirits, Wasty alongside Lola, makes a resolution to transform holiday waste into charming Coachtopia creations. It is a quirky introduction to the brand’s holiday selection and festive reminder of the potential that waste holds. In essence, Coachtopia (and Wasty) show us that circularity and fashion can be synonymous.
Launching today, an array of leather goods, handbags, and other consciously crafted items will be available for purchase online. Just as imaginative as the waste laden creature, the collection is infused with jazzy patterns, embossed detailing, and fun silhouettes to be adored by many. Cloud-quilted pieces and checker print bags dominate the assemblage, making the perfect statement pieces to help one reconnect with their playful side. It’s all fun, games, and circular fashion this season. Consume mindfully with Coachtopia and have a wasty holiday!