#UGGLIFE Launch

by Elaine Allen

Photographed by:  Hannah Abu-Eideh .

Photographed by: Hannah Abu-Eideh.

It was a family affair as last night UGG threw a banger to celebrate their now campaign featuring creatives in fashion and music including Slick Woods and son, Paloma and Ama Elsesser, Kim Gordon of Sonic Youth and daughter Coco Gordon Moore, Sasha and Sergio Lane, and Luka and Clark Sabbat. The event was a dazzling event paying homage to the brands California heritage.

The brand drew inspiration from the #UGGLIFE  campaign family-focused narrative highlighting the relationships and the spirit across generations that brings families together along with inspiring and challenging one another DJ’s and eyewear designers Coco & Breezy curated the events soundtrack. Staying on theme with a musical performance by SoCal local indie punk rock duo/brothers The Garden.

UGG founded in 1978 by an Australian surfer originated on the coast of California. Renowned for its iconic classic UGG boot boosted by Hollywood celebs, and fashion editors around the world, the brand has extended into apparel and accessories with recent collaborations with the brands like Y/PROJECT and Eckhaus Latta. The evenings launch also featured the new range of buckle boots that also presented an exaggerated sole and a soon to be everywhere thigh grazing boot. After a dinner at the Roosevelt hotel, we caught up with the mama, muse, and all around bad ass Slick Woods to chat about #UGGLIFE.

Photographed by:  Hannah Abu-Eideh .

Photographed by: Hannah Abu-Eideh.

Photographed by:  Hannah Abu-Eideh .

Photographed by: Hannah Abu-Eideh.

Did you end up going out last night after the dinner at The Roosevelt?

I’m a little exhausted but I don’t think I went out, I think went out went on me.

How do you feel like UGG has fit into your life as a mother?

UGG has been a big part of my life since the last campaign so we have been linking up.

Do you feel like having a child has fit into life of the badass fashion creature you’ve

always been known for?

Yes, of course. I mean getting into motherhood and being an UGG mom has definitely been a big part of my life.

You have really empowered the persona of the badass into this new creation, it’s beautiful.

Of course, I had to slip into motherhood very unexpectedly.

What do you see in the space between comfort and style?

Well, comfort and style has always been missed together. I mean my style in very comfortable.

Do you think simple comfort can be stylish?

Yes, definitely, I am a little bit mixed with Tomb Raider, with a little bit of Kim Possible, and a little bit of, let’s say, Al Pacino. All together – that’s me

What is one comfort faux pas you feel can never be chic?

Broke shit… I don’t do broke shit.

What is one comfort faux pas you feel we need to embrace more?

Probably aristocratic shit. Like real rich nigga shit.

I wish we did more of that.

Yeah do more of that now!

Do you see your son as following your footsteps in the modelling world?

Hell no. My sons going to be a police officer or a fireman. And I’m gonna let him do that.

Your film Goldie got great reviews. Do you see yourself getting more into film?

No, the director was trash but my acting was fucking great.

Photographed by:  Hannah Abu-Eideh .

Photographed by: Hannah Abu-Eideh.