Obscene City: CALIFUK

by Matthew Bedard


Obscene City: CALIFUK

In preparation for CALIFUK, we put ourselves on a strict diet of high-protein, low-GMO, mid-fat tequila, and cautiously plotted a two-month binge of thoughtful immoderation. We knew that our first step would be to put the CALI into it, so we had an intern drive us up the road to the Chateau Marmont, where Kate Mara was celebrating her receipt of the 2015 Women in Film Max Mara Face of The Future Award. After congratulating her on having a name short enough to fit on the trophy, we caught up with our friends Rain Phoenix, Jena Malone, and Zoey Deutch, and sat beneath the warm desert-style canopies, soaking in the sounds of DJ Alex Merrell, in the residue of yet another perfect L.A. day.

Fortified (as in, empowered), our next steps were across the strip to the Sunset Tower, where our man Russell Westbrook lifted both the average height of the room, and the quality of the smell, courtesy of his scent collabo with Byredo, in a fragrant evening put on by Barneys New York.

After this, and eager to put the FUK into it, we set off to LDN, where we stopped for a pint with The Closer, before catching up with our friend Amber Le Bon, who unhinged the axels on her wheels of steel in a set with Laura Whitmore at the Mondrian London for the UK launch of the Vector smart watch.

Our lives made smarter, we emerged from the aftermath in time for the red-eye back to L.A. (we thought about sleeping in, but knew we had to FUK it). So back across the Atlantic to CALI, where some hot yoga and a juice cleanse the wiser, we downwards-dogged our way to the PopSugar summer party in the Hollywood Hills for a celebration of the new Dolce & Gabbana Light Blue fragrance. There we kicked it poolside with some of our friends from Rich Kids of Beverly Hills and chatted about meteorology. After heading home for a solid slab of senescence defying shut-eye, we sauntered over to the Line Hotel, where Caeden was showing off their stylish sonic headware, and WaldoRules and Jamie Strong were providing the sound beyond the headphones.

Our smart watch then led us across the coast to the Standard Hotel East Village for the stateside launch of Vector. After a stiff martini and a quick check of our wrists for our vitals/emails, we headed home to arrive in time for the launch of Wildfox’s debut fragrance at their flagship Sunset Plaza store. Our CALIFUK birthday girl Bella Thorne was there, and we discussed the pros and cons of giftwrapping and sponge cake with her.

Saving the very best for last, we dusted off our Scout’s salute, donned our Neuwest pair of Neuw jeans, and mainlined our dancing shoes to celebrate the release of the Summer Camp Issue in collaboration with Neuw. Flaunt takes sound seriously, so we relished some crushing sets by Fleetmac Wood, Angela Ratzlaff, Lo-Pie’s Mariana Timony, and Christina Gubala, as well as an Amp-to-11 intermission with a raucous set by Criminal Hygiene. Our campground for the evening was the most glamorous L.A. ’80s locale since Tom Selleck shaved his moustache—Houston Hospitality’s Break Room 86. With lashings of Absolut Elyx’s finest cocktails, and some delicate drainings of tasty Tiger Beer, we and Neuw swapped campfire stories with the likes of Garrett Clayton, Snoh Aalegra, Britt Daniel, and a five star crew of our mates and lovers. The evening was divinely captured in stop-motion still-lifes by the wizards at FoxTales’ Storybooth.

CALIFUK was upon us, at long last, that time we have dreamt of. So with the Summer Camp now tucked safely in its cot, we switch off our flashlights and look to the stars, needing only that single perfect word to whisper to the cosmos—CALIFUK...

Photo: Courtesy Max Mara, Vector, Getty Images, La Guestlist, Preston Thalindroma, Donatello Sardella /Wireimage, Frazer Harrison/Getty Images, Byredo.