Gap Fall 2019 Campaign

by Larry Armstrong-Kizzee

GAP’s Fall 2019 campaign is an ode to the 90’s with high waisted fits, flared-leg cuts, and classic washes. The throwback ironically marks a new era for the brand, as they use their classic styles to inform a forward looking vision. In addition to a collection reminiscent of the close of the century, GAP also celebrates their 50th anniversary. The campaign titled “Its Our Denim Now” echoes GAP’s dedication to inclusivity and culture-driven clothing with varying sizes and fits; as well as familiar faces like Jacob Bixenman and Jani Lucid to name a few.

GAP’s “Its Our Denim Now” Fall 2019 Collection is available starting July 30, 2019 at GAP retailers