Last Friday, global celebrities like Mahershala Ali, Victor Cruz, and Karrueche Tran flocked to Milan for[Ermenegildo Zegna’s](https://www.zegna.us/us-en/home.html) Spring/Summer 2020 fashion show. But the venue was not an urban fashion institute or an esteemed theater; the Ermenegildo Zegna XXX Fashion Show commenced in the ruins of the abandoned [AREA EX FALCK](https://urldefense.proofpoint.com/v2/url?u=https-3A__immagini.quotidiano.net_-3Furl-3Dhttp-253A-252F-252Fp1014p.quotidiano.net-253A80-252Fpolopoly-5Ffs-252F1.1116003.1435948254-2521-252FhttpImage-252Fimage.JPG-5Fgen-252Fderivatives-252Fwidescreen-252Fimage.JPG-26h-3D368-26fmt-3Dwebp&d=DwMFaQ&c=QdChHSsp9IsfrosLePg72L6bqawUOYGqZUZemw7xbsc&r=KDtZALdC-c_2WZqZto5kAISA4eCzlBTOCDJRyNjzbZg&m=PteEZx-k75m9bXYi1DOThlC1fCHbRNt-6gcrxsJqIyk&s=faY_hn-rezOnfJkZ_o_rauR6_cf4e7XU3HfglEzExKU&e=) steel factory. The sandy runway and backdrop of steel support bars mirrored the industrial, pragmatic sensibilities of the season and earthy tones on display. #UseTheExisting epitomizes the Ermenegildo Zegna’s ideology: environmental responsibility and aesthetic innovation.
* * *
Last Friday, global celebrities like Mahershala Ali, Victor Cruz, and Karrueche Tran flocked to Milan for[Ermenegildo Zegna’s](https://www.zegna.us/us-en/home.html) Spring/Summer 2020 fashion show. But the venue was not an urban fashion institute or an esteemed theater; the Ermenegildo Zegna XXX Fashion Show commenced in the ruins of the abandoned [AREA EX FALCK](https://urldefense.proofpoint.com/v2/url?u=https-3A__immagini.quotidiano.net_-3Furl-3Dhttp-253A-252F-252Fp1014p.quotidiano.net-253A80-252Fpolopoly-5Ffs-252F1.1116003.1435948254-2521-252FhttpImage-252Fimage.JPG-5Fgen-252Fderivatives-252Fwidescreen-252Fimage.JPG-26h-3D368-26fmt-3Dwebp&d=DwMFaQ&c=QdChHSsp9IsfrosLePg72L6bqawUOYGqZUZemw7xbsc&r=KDtZALdC-c_2WZqZto5kAISA4eCzlBTOCDJRyNjzbZg&m=PteEZx-k75m9bXYi1DOThlC1fCHbRNt-6gcrxsJqIyk&s=faY_hn-rezOnfJkZ_o_rauR6_cf4e7XU3HfglEzExKU&e=) steel factory. The sandy runway and backdrop of steel support bars mirrored the industrial, pragmatic sensibilities of the season and earthy tones on display. #UseTheExisting epitomizes the Ermenegildo Zegna’s ideology: environmental responsibility and aesthetic innovation.
* * *
.jpg)
1.webp)