[_The New Jacket_](https://www.zegna.com/us-en/ready-to-wear/overshirts/product.10513505/) _in vicuna (iconic “overshirt” in pure cashmere)_
Today, Zegna unveils its next chapter of #WHATMAKESAMAN, a reimagined wardrobe for Fall/Winter 2021 created by Artistic Director Alessandro Sartori. The insightful campaign reflects the changes in the habits of modern men, as well as their clothing.
Sartori’s innovations for the leading global luxury group are a direct response to how men live, work, and lounge in modernity as the boundaries between private and public life are blurred.
“The way that modern men dress, their needs and habits have been changing considerably over the past year. Customers are looking for a different style as they turn to more fluid silhouettes and multifunctional yet comfortable outfits. Therefore, clothes have to transition seamlessly between indoor and outdoor to reflect the way we behave and feel,” says Sartori. “To me, this was the perfect time to rethink what is possible, to reconsider what really matters and to rebalance style while we are called to answer to changing times. A new aesthetic is needed: fluid, ageless, adaptable, where comfort matches perfectly with style.”
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