Courtesy of Virgil Abloh and evian®
Young consumers are the hopeful new breeding ground of leaders. Whether it be accelerating the entire infrastructure of industries to change their practices or generating trends. Word of mouth has accelerated the global attentiveness to focus their efforts on mitigating their carbon footprints. Even, the fashion industry has noticeably changed the outlook and transparency within their practices. Founder of Off-White, Virgil Abloh, and evian® are collaborating on an integral movement that will launch an exclusive 750ml glass bottle, two different colored SOMA refillable bottles, and the Active Movement Program.
Courtesy of Virgil Abloh and evian®
Essentially, the Active Movement Program will provide a €50,000 grant toward innovators that can harness their talent into developing a groundbreaking sustainable design.
