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[Simone Rocha](https://simonerocha.com) is celebrating a new major milestone in her young career. The 32-year old Irish fashion designer is spanning her reach all the way to Asia with her new Hong Kong store. The addition of the new store brings Rocha’s brick and mortar buildings up to three, also including the flagship store in Mayfair, London and New York. The Hong Kong location, located on Ice House Street, Central, is unique from its two predecessors in its distinct aesthetic. The 900-square-foot store—a joint venture with I.T Group—mixes the modern with craft, and features Rocha’s trademark Perspex furniture, paintings by Francis Bacon, and awe inspiring beeswax sculptures by Ren Ri. The store will carry Rocha’s collection, which ranges from ready-to-wear, knitwear, shoes, jewelry, and accessories. On her new Hong Kong location, Rocha said, “I am very proud to be opening my first stand-alone store in Hong Kong, with the support of I.T Group after our long-term relationship of eight years. Their belief in my vision and creativity makes me very excited for our upcoming journey together.” * * * Simone Rocha Hong Kong | 10 Ice House Street, Central, Hong Kong Opening Hours: 11am – 8pm