fashion
Off-White | Spring/Summer 2021 Collection “Imaginary TV”
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[Off-White™](https://www.off---white.com/en-us/?gclid=CjwKCAiAsOmABhAwEiwAEBR0ZsZPk5rxBXH1syp9SpcDmaMtp6SB4K1cPpf4JuC-Iw9jRiZMZ8CElRoC6KgQAvD_BwE&gclsrc=aw.ds) and its Founder and Creative Director Virgil Abloh launched a globally-interconnected virtual event to release the label’s Spring/Summer 2021 collection. The collection is named “Imaginary TV,” and the custom-made [platform](https://imaginary-tv.off---white.com) spotlights interactive forms of multimedia, with several internationally-based performances. These interdisciplinary talents include: Wallette, Ash Lauryin, Domi and JD Beck, Letizia Galloni, Prince Gyasi, Mdou Mocatr, Liang Biying, and Kiri Okuyama. Each “television set” within the platform has a specific purpose in demonstrating the themes behind the collection.
Products featured in the virtual rooms include: the Off-White™ x Air Jordan collaboration, eyewear, Off-Active athletic clothing, the “Out-of-Office” sneaker, and the launch of a new accessory called The Burrow Bag. The Burrow Bag showcases a modern perforated shoulder bag shape, crafted from luxurious materials. The rest of the collection, named “Adam is Eve,” will become available over three product drops between February and May. Abloh has curated a gender-blended line of garments where length, volume, color and cut are all free-flowing.
“The idea of ‘Imaginary TV’ stems from a modern poetic vision for, and of, the evermore virtual world. It takes a universal and all-inclusive approach. I want to connect and generate a global network, and bring together creativity while catalyzing a range of emotions,” remarks Virgil Abloh. “We’re living in a world and at a time that is already largely digitally native. Within the collection itself, I wanted to capture what it is to be human at this very moment. Conundrum is OK, glitches are OK, duality is OK, and a dissolution of norms is OK.”
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[Off-White™](https://www.off---white.com/en-us/?gclid=CjwKCAiAsOmABhAwEiwAEBR0ZsZPk5rxBXH1syp9SpcDmaMtp6SB4K1cPpf4JuC-Iw9jRiZMZ8CElRoC6KgQAvD_BwE&gclsrc=aw.ds) and its Founder and Creative Director Virgil Abloh launched a globally-interconnected virtual event to release the label’s Spring/Summer 2021 collection. The collection is named “Imaginary TV,” and the custom-made [platform](https://imaginary-tv.off---white.com) spotlights interactive forms of multimedia, with several internationally-based performances. These interdisciplinary talents include: Wallette, Ash Lauryin, Domi and JD Beck, Letizia Galloni, Prince Gyasi, Mdou Mocatr, Liang Biying, and Kiri Okuyama. Each “television set” within the platform has a specific purpose in demonstrating the themes behind the collection.
Products featured in the virtual rooms include: the Off-White™ x Air Jordan collaboration, eyewear, Off-Active athletic clothing, the “Out-of-Office” sneaker, and the launch of a new accessory called The Burrow Bag. The Burrow Bag showcases a modern perforated shoulder bag shape, crafted from luxurious materials. The rest of the collection, named “Adam is Eve,” will become available over three product drops between February and May. Abloh has curated a gender-blended line of garments where length, volume, color and cut are all free-flowing.
“The idea of ‘Imaginary TV’ stems from a modern poetic vision for, and of, the evermore virtual world. It takes a universal and all-inclusive approach. I want to connect and generate a global network, and bring together creativity while catalyzing a range of emotions,” remarks Virgil Abloh. “We’re living in a world and at a time that is already largely digitally native. Within the collection itself, I wanted to capture what it is to be human at this very moment. Conundrum is OK, glitches are OK, duality is OK, and a dissolution of norms is OK.”
