F  L  A  U  N  T

Louis Vuitton’s Men’s Artistic Director, Virgil Abloh cultivates an imbued presentation of ethereal earnesty in the first of five campaigns centralized around an intentionality of unity and cross cultural inclusivity.  Photographed by Viviane Sassen. Courtesy Louis Vuitton. The imagery is a palette of powder pastels that emulate this gentle nature of boyhood and nostalgia. Shot by Viviane Sassen in Tangier and Chefchaouen, there is an elusive quality to the usage of sky, play and the familiar. There is a call to a simplicity that binds us that can be found in the bleeding sun of ocean’s sand, blooming flowers and the opacity of wind. An homage to youth, the universal power of shared experience and how that guides us individually and collectively. It speaks on many levels, but the purples, the water and the youth all bring to mind the themes and imagery of the film, _Moonlight (2016)._  Photographed by Viviane Sassen. Courtesy Louis Vuitton.  Photographed by Viviane Sassen. Courtesy Louis Vuitton. There is an innate power in the assemblage of imagery and power in this campaign that invites the viewer into a narrative of how we are bound together in all our diversity across counties, countries, and continents. A reconstruction of a married mentality of divinity within duality.  Photographed by Viviane Sassen. Courtesy Louis Vuitton.