Half way through the first month of the new year, and we are already seeing massive forward-looking progress. Especially in the health industry, where a new superfood genre is being created around the salubrious macadamia nut.
"Unlike other cheaper staple nuts like almonds, peanuts and cashews, macadamias don’t contain harmful lectins and provide vastly greater levels of healthy monounsaturated fats as well as the rare (and uber-healthy) Omega 7 palmitoleic acid. However, while clearly being a superior source of nutrition, until now, macadamias have not necessarily been a practical option on a market level due to how costly their sourcing and supply has traditionally been."
Well, all of that has officially changed due to the trailblazing company [House of Macadamias](https://www.houseofmacadamias.com). As seen in their kickstarter campaign, by re-engineering traditional supply chains and cutting out costly middlemen, House of Macadamias is able to bring this super nut to market at an accessible price for the first time ever.
But they're not just stopping there. House of Macadamias has plans to leverage a successful kickstarter into an entire new genre of food products - including nutrition bars, milks and snacks.
Given the explosive success of other, less advantageous nuts such as the almond and the cashew, suffice it to say that House Of Macadamias has the turn key to a booming new industry.
Which means that upon kickstarter success, House of Macadamias harnesses the potential to launch a brand new- and superior- product genre that also checks all of the most important boxes for today's health minded consumer such as being vegan, keto, and flexitarian."
With such implications, it's no wonder why this [kickstarter](http://bit.ly/2t7WNXt) transcends the usual online startup funding campaign and is truly an event that health connoisseurs the world over should be paying attention to.
[Check it out](http://bit.ly/2LKtCQN) now and pledge to drive the next generation of healthfood forward on the global stage.
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