GUESS | THE RETURN OF J BALVIN FOR SPRING 2020 CAMPAIGN
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[J Balvin](https://www.instagram.com/jbalvin/) has found a home in collaborators [GUESS](https://shop.guess.com/en/) for a second season, launching the latest iteration of _Colores_. Fusing the work of Balvin’s hyper realized vision of color the collection features items for men, women, and even the kids.
The Campaign which just dropped shows the chart topper in his hometown Medellín, Colombia alongside models Jamea Byrd and Sara Orrego. Lensed by [Tatiana Gerusova](https://www.instagram.com/tatianagigi/?hl=en), and styled by [Sita Abellan](https://www.instagram.com/sitabellan/?hl=en) campaign captures the riches of the surroundings and Highlights the red, yellow, green, blue and purple tones on each piece.
“It provided wonderful creative inspiration to envision a new album and corresponding new fashion collection together from the beginning – both connected to how I’ve been exploring new music through a lens of individual colors,” says J Balvin. “It has also been very exciting to shoot the GUESS x J Balvin Colores campaign in the city where everything started for me - to have this huge global campaign with GUESS, spotlight the vibrancy of the people and culture of Medellín. It is another opportunity to show the world how beautiful and amazing Colombia is, and the surging artistic vibes throughout the city and country.”
While Art Director and Director of Brand Partnerships Nicolai Marciano stated, “It’s important to see our collaborative efforts with Jose continue to grow parallel with the partnership over time. What initially started as a collection has turned into year-round energy. We organically elevated the partnership to wardrobe his whole tour and dancers, large festival merchandise moments, amongst other one-offs opportunities. With this new collection, Colores, we really pushed ourselves collectively and we’re excited to unveil our most robust collection for men, women and kids. Balvin’s passion and commitment as a partner is the ideal space to create within.”
[J Balvin](https://www.instagram.com/jbalvin/) has found a home in collaborators [GUESS](https://shop.guess.com/en/) for a second season, launching the latest iteration of _Colores_. Fusing the work of Balvin’s hyper realized vision of color the collection features items for men, women, and even the kids.
The Campaign which just dropped shows the chart topper in his hometown Medellín, Colombia alongside models Jamea Byrd and Sara Orrego. Lensed by [Tatiana Gerusova](https://www.instagram.com/tatianagigi/?hl=en), and styled by [Sita Abellan](https://www.instagram.com/sitabellan/?hl=en) campaign captures the riches of the surroundings and Highlights the red, yellow, green, blue and purple tones on each piece.
“It provided wonderful creative inspiration to envision a new album and corresponding new fashion collection together from the beginning – both connected to how I’ve been exploring new music through a lens of individual colors,” says J Balvin. “It has also been very exciting to shoot the GUESS x J Balvin Colores campaign in the city where everything started for me - to have this huge global campaign with GUESS, spotlight the vibrancy of the people and culture of Medellín. It is another opportunity to show the world how beautiful and amazing Colombia is, and the surging artistic vibes throughout the city and country.”
While Art Director and Director of Brand Partnerships Nicolai Marciano stated, “It’s important to see our collaborative efforts with Jose continue to grow parallel with the partnership over time. What initially started as a collection has turned into year-round energy. We organically elevated the partnership to wardrobe his whole tour and dancers, large festival merchandise moments, amongst other one-offs opportunities. With this new collection, Colores, we really pushed ourselves collectively and we’re excited to unveil our most robust collection for men, women and kids. Balvin’s passion and commitment as a partner is the ideal space to create within.”
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