"Now or Never," a KSHMR's Dharma label release, is [GRY](https://www.instagram.com/soundsbygry/)'s debut track. The track is a masterpiece of epic proportions with irresistibly melodic verses and an utterly electrifying catchy beat.
GRY, whose full name is Ali Grey, is the latest addition to the list of artists reviving EDM. "Now or Never" features veteran producer Thomas Gold and singer Nevve. Released on 23rd April 2021, the track has hit close to a million streams and has had a lot of amazing feedback from the fans.
The new track is a song about going on a thrilling spontaneous trip and making the most of the moment. According to Ali, he came up with the song's concept as an experiment with future house music, a fusion of deep house and garage, and gave his unique twist with exotic flute and slap house sounds. He compares the track as neutral experimental work with the quality level that only an experienced musician can achieve.
Additionally, the Dharma team has been a lot helpful to GRY, playing a crucial role in the track's release. To GRY, Dharma genuinely cares about growing new artists and gives special shoutouts to Andrew, Ilan, and Chase for their role in the track.
Ali Grey is a British-Turkish descent DJ and multi-genre music producer. He is known for his great mixing skills that bring in instruments to improve the mood of the crowd and put them in a rhythmic flow and groove to the music. Mixing elements of trap and drum with bass and old-school dubstep are part of what he does best.
Getting into the violin, piano, and drums trappings was obvious for Ali as he spent part of his early childhood in Turkey. However, his love for music came to the fore when he was 16 and started organizing warehouse parties in London. He was fascinated by the music's magical effect on the crowds despite the city's diverse population. Booking DJs and seeing them perform was enough motivation for him to start his project.
Though GRY has a promising career, the journey to the top has not been easy. GRY has fallen numerous times into the trap of attempting to do too much all by himself and at once. This is something he says may be his biggest weakness. On the other hand, trying to do everything at once has also been GRY’s greatest strength. It helps him maintain the much-needed focus which is essential for growth and success in the entertainment industry. Besides, it has played a significant role in shaping the person he is today. Ali believes that he is constantly becoming a better version of himself every single day.
The future is undoubtedly bright for GRY. He is working on a follow-up release to his debut track and wants to keep the momentum going. Like any other artist, GRY can't wait for the pandemic to end. He is looking forward to holding festivals, parties and celebrating life with his friends and fast-growing fanbase.
To the young and upcoming artists, Ali Grey advises being focused and persistent. When you keep at it and work hard, it will only be a matter of time before you get the recognition you deserve.
You can know more about GRY and follow him on his musical journey through his [Instagram](https://www.instagram.com/soundsbygry/), [website](http://soundsbygry.com/?fbclid=IwAR0E8BhEfgeBx4PoVMpwe4a4n5jlVtwdNd3JQ_zBLgjgM_vPn4T6a-inAHg), and [Facebook](https://www.facebook.com/soundsbygry/).
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