‘A New Awakening’ is the newest project from the minds at Burberry. In dedication to the Chinese New Year, the luxury fashion house has released ‘A New Awakening’, a beautifully crafted film that celebrates the brand’s appreciation for nature and exploration.
“I have always found inspiration in nature and its energy. This film really represents our connection as humans to the outside world and the journeys we take in life, always discovering new things in both our environment and also in ourselves. I truly believe in renaissance: rebirth and new beginnings. For the new year, I think we all want to find love, balance, strength and hope—this is the real beauty in life,” said Riccardo Tisci, Burberry Chief Creative Officer
Staring brand ambassadors Zhou Dongyu and Song Weilong and directed by Derek Tsang, the film takes you on a journey of rebirth and discovery alongside the characters.
Burberry has also released a 2021 capsule collection to celebrate The Year of the Ox. The collection can be purchased in purchase in mainland China, Australia, Hong Kong, Macau, Malaysia, Singapore, Taiwan and Thailand.
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