F  L  A  U  N  T

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Bally introduces a comprehensive illustrated alphabet that pays homage to the whimsical anecdotes and stories that have defined the Swiss luxury house’s brand DNA since 1851 to present. These beautiful new letters, created in collaboration with renowned artists Bernard Villemot, Emil Cardinaux, Abbey Lossing, Nina Wehrle and Evelyne Laube (It’s Raining George), George Wylesol, Bryce Wymer, and Lennard Kok, go back to basics, highlighting Bally’s commitment to the art of creation, and traces the brand’s heritage. For instance, with “C,” the tender origin story between founder Carl Franz Bally and his wife Cecyle, and “S” for the handmade wonder of the Bally Scribe men’s dress shoe, which requires over 240 artisanal techniques to complete.

The illustrations highlight the brand’s deep reverence for nature, alpine environments and its eye for the essential, as well as include signature products like the iconic Bally Stripe and the newer 1851 Hardware. Head to Bally.com for more!