When you listen to success stories, you will often hear many entrepreneurs talk about the power of networking and how it helped their businesses skyrocket. There is no doubt that networking is vital in achieving business growth.
With digitization and most businesses shifting to online platforms, networking is essential for success now more than ever. The question now is how you go about networking effectively.
Andrew Ochoa is a veteran-turned-entrepreneur helping brands and businesses grow their online presence. As a branding and networking expert, Ochoa helps his clients grow their followers to levels that can potentially develop a high-level network.
Shortly after Ochoa’s contract in the military ended and he became a civilian, he switched his focus to entrepreneurship. Ardent about learning his way around, he invested a lot of time in research. Currently, he runs a social media marketing company and has helped thousands of his clients grow their brands by leveraging social media. He also educates and guides clients on effective branding.
Here are some tips to help you network online, according to Andrew Ochoa:
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Build on your brand image.
“Your brand image gives the audience most of the information they need to know about your business,” notes Ochoa. A strong brand image will drive trust and loyalty and help set you apart from your competitors.
Similarly, a strong brand image is accompanied by a good reputation, which will attract people to your business.
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Build on your social media presence.
While social media was developed to socialize and foster connections around the globe, it has become an excellent opportunity for businesses to grow their brands. You now get to connect with your audience and drive traffic to your business, leading to business growth. In regards to this, Ochoa stresses the need to create engaging content to see great results.
“Your brand’s visibility on different online platforms is vital to networking,” says Ochoa.
Knowing people from different career interests is important not only for growth but also for expanding opportunities. A network with diverse interests helps you diversify your thinking. In addition, Ochoa notes that diversifying your network enables you to meet people with different skills and levels of creativity.
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Be active and attend virtual networking events.
Attending networking events expands your networks by helping you build relationships that can be mutually beneficial. “Your network is your net worth,” says Ochoa; therefore, you should invest in building a strong and active network.
Additionally, Ochoa notes the need to do follow-ups, especially after these events.
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Focus on the right platforms.
With a wide range of online platforms, you must focus on the right ones. Different platforms will work better for different industries and networks, so it is wise to research the network you want to know which platforms they are most active on.
While building a strong network takes time and hard work, the benefits outweigh the efforts. The above tips from Andrew Ochoa will help you expand your network and get a step closer to success!
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