The BOSS Fall/Winter 2020 campaign, directed by Fabien Baron, celebrates a new generation leading the way into the future.“As lockdowns are slowly eased around the world, this campaign shows a diverse group coming together and stepping forward into a new era,” says Ingo Wilts, Chief Brand Officer.
Showcasing the “Generations” collection first revealed at Milan Fashion Week, the campaign showcases the instantly recognizable BOSS aesthetic, met with a hip young cast we’re sure to see bopping around fashion week when all is back up and running.
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