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RYBE | The Beat of My Drum Suits Me Fine, Thanks

"HOT" Music Video Exclusive Premieres Today

Written by

Sophie Saunders

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RYBE, the edgy sister duo rising to the top of the charts debut their music video today for their latest single, “HOT”. The hybrid R&B/Hip Hop artists are creating a distinct sound, and their explosive energy is empowering Gen Z. The dynamic duo: Regan Aliyah and Ryan Asher, march to the beat of their own drums.

When Regan Aliyah is not singing, you might find her choreographing, dancing, producing–and most likely on your screen. As an actress in Netflix’s XO Kitty and Marvel’s Ironheart, she is in pursuit of greatness on all fronts. Her character Juliana in XO Kitty endures the twists and turns of young queer love. Being someone who is self-reliant, openly gay and fearlessly forges her own path, Regans’s outstanding performance comes as no surprise. As a truly dynamic creative, Regan is redefining what it means to be a modern artist.

With Regan’s rhythm and Ryan Asher angelic vocals, the pair beautifully compliments each other. Their harmony is genetic–the women are native Angelenos, born from a long line of performers. Their sound is catchy, playful, and the suggestive lyrics are appropriately raunchy. The girls are charismatic, and their bond–impenetrable. Though each talented in their own right, joining forces has brought their sound to Doja Cat levels of Pop-Rap. The new music video serves audiences a feminist pop anthem–a beat to dance to and lyrics that inspire authentic self-expression and self-love. See the premiere of the music video for "HOT," directed by Fiona Nova and Pier Piccoli, out now alongside a FLAUNT exclusive Q&A with the group.

As sisters, you two are deeply connected. How does this connection affect or form a foundation for your professional relationship? How does your creative process change when working with your sister?

Ryan Asher: I think working as sisters honestly makes things easier. We’re so in sync, almost like twins, a lot of the time having the same thoughts or finishing each other’s sentences. I think that connection creates real unity in the studio, on stage and during our off time. We have such a strong foundation, like, I would do anything for Regan, I don’t see a timeline or world where that would ever change. Creatively, we deeply respect what each of us bring to the table and honor when we have a difference of opinion. I like to lead with melodies that feel emotionally special, while she likes to lead with words and vivid imagery. It usually matches up pretty well but if not, you just have to meet in the middle. I think we got lucky.

How did “HOT” come to be? What moment inspired “HOT,” and what was the most challenging part of putting it together?

Regan Aliyah: “HOT” actually started with a verse I wrote over a completely different beat. Our producer, Poe Leos, really vibed with it and asked me to send over the isolated vocal. When she sent it back to me, I was like “Oh, you GET it!” and everything just clicked from there. We brought our small (but mighty) team together and started building out the rest of the song. Honestly, I think “HOT” was smoothest one to make. It still went through a couple different versions, but there was something special in the energy from jump that made the whole process really fun and fluid.

How important is choreography/dance to the formation of your music?

Ryan Asher: Oh, we grew up with a professional dancer for a mom, so when it comes to choreography, she does NOT play. Dance has always been a huge part of our identity. The OG fans know we started in a dance crew that was on a popular Disney channel show. I think it’s not just about the music, it’s about really showing up through your movement and telling a story with your whole being. “HOT” is our ground level version of that. Every time we make a song, we start visualizing moves in our heads and how it could translate on stage. We’re so inspired by legends like Janet Jackson, Beyonce, Missy Elliot, artists who used dance in their own unique ways that it really became part of their legacy. That’s who strive to be like. So, yeah, it’s so incredibly important to us.

What was the highlight of making this particular video? What was the inspiration behind the video?

Regan Aliyah: Being an independent artist means relying on a village…on favors, love, and the kind of belief that money can’t buy. Everyone who came together to create this visual didn’t just come together because they “had” to, but because they believe in what we’re building. I think that’s the highlight of it all. This video is visual proof of years of hard work, passion and persistence. We always call this our “friendly neighborhood Spiderman” era. We’re just doing what we can with what we have, for the people who believe in us.

Where do you feel music the most acutely in your body?

Regan Aliyah: I feel it all over me. Music has power, man. It holds so much power and emotion. Some days, it’s all mental, and music is the un-cluttering of the mind. Other days, it’s my heart pouring out just needing to tell my story. On a Saturday night, it’s my booty. You know I like to have a good time too.

How would you describe your personal style? How has it evolved with the evolution of your music?

Ryan Asher: We like to call our style right now “D.I.Y Streetwear”. Think: belts on top of belts, patches covering our pants from waist to ankle, jorts over baggy jeans. It’s all about layering, repurposing, and making what you have your own. With RYBE, we want the fashion in our visuals to feel authentically cool but still accessible. Our inspiration come straight from the neighborhoods we were around growing up. Where aunties stacked gold rings all the way to their fingertips. Where you’d get spray painted tanks from the swap meet. Where an old head would step out in the cleanest outfit you’ve ever seen just to go to church. That’s the energy we’re channeling right now. We know that’ll always be the root even when we evolve our fashion and get to the black leather era that all artist go through.

Regan, you’ve never been one to shy away from complicated conversations and are constantly advocating for justice online. In the age of influencers where posting about social justice issues is often done performatively or even not at all, what would you say to people afraid to speak up?

Regan Aliyah: I would say that everything is so much bigger than just you but “just you” can make a difference to that bigger picture. A real difference. It’s scary to witness and have mobile access to all this cruelty in the world all the time. It makes some desensitized or overwhelmed and I get that, I get how easy it is to feel hopeless and helpless. But this is the first time in history where we are so easily connected to one another. When I scroll and see pain and suffering, It breaks my heart…but it breaks my heart enough to want to fight for people. To do better for them…to be better for them. If you’re scared, just know we’ll always try my best to stand up right next to you. If we want a world that is better for us all, we have to show up for it and build it together.

How do you protect your peace while balancing disparate choreographing/singing/producing duties?

Ryan Asher: Working on it. We’ll let you know when we know, haha.

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Music, Rybe, Regan Aliyah, Ryan Asher, pop, hip hop
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