Daphne Guinness returns with “2B Or Not 2B,” the first glimpse of her forthcoming album and a tender step further into the electronic landscapes that have long inspired her. Moving from the orchestral grandeur of her acclaimed 2024 album Sleep, Guinness now distills her sound into something intimate, reflective, and immediate. Drawing on the pioneering work of Kraftwerk, Giorgio Moroder, and AIR, she sculpts a musical space where emotion and intellect meet—where existential questioning and human fragility are rendered in pulsing synth lines and delicate vocal textures.

Recorded at ATLAS Studio in Paris, the creative home of AIR, the single was shaped alongside Malcolm Doherty and engineer Michel Tainturier, collaborators who have shared Guinness’s artistic journey for years. Working instinctively, the sessions captured the magic of spontaneity, with first takes preserved and analogue synthesizers—from Polymoogs to Baldwin harpsichords—breathing warmth and life into every note.

Here, Guinness also explores her own voice as an instrument, creating harmonies, counter-melodies, and textures that evoke the orchestral layers of the past while pointing toward a more introspective, electronic future.

The song’s title, a meditation on Hamlet’s eternal question of being, is emblematic of Guinness’s lifelong engagement with art, literature, and the human condition. Inspired by conversations with the legendary scholar Harold Bloom, the track channels the quiet tension of existential thought, while its accompanying video—featuring mannequins, masks, and a 3D rendering of Guinness herself by Nick Knight—captures the delicate interplay between identity, artifice, and self-revelation.

Guiness shares, "The video was made very quickly, then edited together beautifully by my friend John Byrne. From song inception to finished track and video took about two weeks.”

Draped in archival couture from Alexander McQueen and Gareth Pugh, the visuals reflect the same intimacy and immediacy as the music itself, culminating in a work that feels profoundly personal: a record of reflection, transformation, and the courage to ask the questions that never leave us.