Last night, reputable international jeweler Pandora celebrated the expansion of their offering of lab-grown diamonds in their new Diamond District in Manhattan’s Astor Place. The brand’s newest campaign celebrates a thrilling new chapter for the company, one which expands dramatically on their lab-grown diamond collections– Pandora Nova, Pandora Era, and Pandora Talisman. The campaign features a vast array of intergenerational talent, all of whom have committed to demonstrating to international markets the capacity for ethically-sourced gems to radiate everyday glamour. Featuring Pamela Anderson and her sons, model Precious Lee, dancer Vinson Fraley, ASL performer Justina Miles, and Grace Coddington, the campaign places Pandora (the world’s largest jewelry maker by volume) at the forefront of the field of ethical glamour– part of a larger endeavor towards sustainability on behalf of the entire fashion industry, which has witnessed brands rapidly leaning toward climate-and-labor friendly options which encourage elegance and mitigate waste.
Though the Diamond District celebration may have celebrated lab-grown gems, the guests in attendance of the NYFW launch party certainly displayed organic starpower. The sonic backdrop for the event– a tuneful splendor set by a surprise performance by Caroline Polachek and DJs Kesh, Mona Matsuoka, and Papi Juice– allowed stars like Pamela Anderson, Halle Bailey, Ashley Park, Julia Fox, Hari Nef, Teyana Taylor, Barbie Ferreira, Evan Mock, and others to properly celebrate the brand’s refurbished effort towards towards sustainable fashion.
The Lab-Grown Diamond District is only a small part of Pandora’s commitment to becoming a low-carbon, ethical business. The company has pledged to purchase only recycled silver and gold for crafting its jewelry by 2025, and to halve greenhouse gas emissions across its value chain by 2030. Pandora is also committed to being carbon neutral by 2025, a process which includes implementing new energy-saving measures in its crafting facilities, offices, retail stores, and warehouses. As NYFW commences, Pandora reminds those in attendance that opulence can regularly coexist with practical and replicable excellence.