Last week, Moxy London Stratford witnessed the raw talent of a breakout star, or rather, a breakout Starr. With her performance at London’s All Points East Festival only days away, Ayra Starr surprised fans at the Moxy in celebration of her new album, Starrgirl. Released earlier this month, the album cements Starr as a generational, leading force in the Afrobeats genre and beyond. Her bespoke showcase illuminates a growing trend among music’s youngest fans. Younger fans are increasingly responding to intimate experiences that create meaningful bonds between them and their music. Moxy Hotels is at the center of this connection. 

Beyond engineering spaces where like-minded music fans can gather, Moxy Hotels is shaping the culture that surrounds music and artistry. The Moxy London Stratford partnered with Ayra Starr and, during festival weekend, offered a specialty cocktail in honor of her latest album. The Starrgirl Spritz celebrates music and the world beyond by donating £1 from every sale to Endometriosis UK—the charity Starr chose to recognize. Groundbreaking artists like Ayra Starr are paving the way for a music scene that feels interconnected and valuable, and in a similar way, Moxy Hotels recognizes the incomparable way that music can unite us all.