Nude is a paradox—at once bare and adorned, quiet yet commanding. It’s the color of beginnings, of intimacy, of the in-between spaces where light and shadow touch. In Dior Beauty’s newest Forever campaign, nude is never neutral—it’s alive, generational, and charged with intimacy.
In its newest Forever campaign, Dior stages a meditation on this idea, placing Anya Taylor-Joy, Willow Smith, and Jisoo at the center of a story about connection. Three women, distinct yet harmonious, embody nude as presence rather than absence. Shot by Oliver Hadlee Pearch and Liz Collins, the campaign unfolds like a secret shared among friends. Their bond hums with complicity, a kind of unspoken rhythm: laughter traded for ritual, gestures passed between them, beauty as both performance and intimacy. The styling echoes a couture vision of “back-to-school,” infusing the set with freshness and play, as though beginnings themselves could be worn like fabric.
What anchors this vision is not only atmosphere but touch: Peter Philips’ reinterpretation of complexion itself. Dior Forever builds a routine that translates the fantasy of beauty filters into something tactile and breathable. The Skin Glow foundation spans 42 shades, radiant and long-wear, infused with serum-like hydration. The Forever Stick layers blur seamlessly into skin, a tool for both precision and freedom. Nude Matte and Radiant Filter powders extend the ritual, infused with hyaluronic acid to hydrate while they smooth and illuminate—a finish that feels more like light than product. Finally, the Soft Filter Blush melts from cream into velvet, diffusing into the cheek with the subtlety of emotion, a whisper of color that recalls memory more than pigment.
Here, nude is couture stripped of rigidity: breathable, luminous, designed for closeness. In the hands of Taylor-Joy, Smith, and Jisoo, it becomes a shared language—an aesthetic of strength and softness that defines Dior Forever’s new generation.