[Matthew Frost](https://www.instagram.com/_matthew_frost_/?hl=es-la), most known for his short form comedy contents, has curated simple observations he witnessed on his daily run into a satirical book - _I Saw The Sign_. On his runs up the Hollywood Deep Dell, Frost became amused by the flock of individuals that would queue to take pictures at a specific point when it didn’t really change the scale or perspective of the shot. He decided to take his phone on his runs each day and document the wealth of this content.
Frost said “It’s been therapeutic! Sure, for some it evokes a fascination with the movie industry or celebrity culture but what I love the most is to witness such different people aiming for the same goal in that one moment; creating memories together.” _I Saw The Sign_ is a published version of all the photos of ‘the spot that people stand at for no reason’ from Frost’s iPhone over two years.
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_I Saw The Sign_ is out now [purchase a copy here](https://www.damianieditore.com/en-US/product/753)
[Matthew Frost](https://www.instagram.com/_matthew_frost_/?hl=es-la), most known for his short form comedy contents, has curated simple observations he witnessed on his daily run into a satirical book - _I Saw The Sign_. On his runs up the Hollywood Deep Dell, Frost became amused by the flock of individuals that would queue to take pictures at a specific point when it didn’t really change the scale or perspective of the shot. He decided to take his phone on his runs each day and document the wealth of this content.
Frost said “It’s been therapeutic! Sure, for some it evokes a fascination with the movie industry or celebrity culture but what I love the most is to witness such different people aiming for the same goal in that one moment; creating memories together.” _I Saw The Sign_ is a published version of all the photos of ‘the spot that people stand at for no reason’ from Frost’s iPhone over two years.
* * *
_I Saw The Sign_ is out now [purchase a copy here](https://www.damianieditore.com/en-US/product/753)
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