APOTTS is a unisex collection of clean, modern, trans-seasonal clothing that become a stylish uniform. All pieces are versatile and effortless, with colors and fabrics that work for all genders, all sizes, all ages. The collection, inspired by modern art, native dress and work wear, uses artistic details while keeping graphic silhouettes. Designer Aaron Potts shares his love for people, art, connection, celebrating his creative community and his desire to help people embrace who they ARE.
The APOTTS SS21: BABYLAND RAG explores the symbolism of the topsy-turvy doll, a toy popularized in the American South in the early 19th century. On one end is a Black doll dressed in fabrics symbolic of slavery and servitude, when flipped, on the other end is a white doll, dressed finely. The doll, rather two dolls, represents a clear but nuanced interpretation of racial dynamics disguised innocently; one must choose which side they would like to play with. The collection takes inspiration from this concept by turning the perspective of the clothes upside down and inside out, re-imaging the construction and juxtaposition of the two-sided dolls themselves.
1.webp)
