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XOUNTS | Caring Through Immersive Sound

Vitality, Ingenuity, and Connectivity with Oliver Richter

Written by

Bree Castillo

Photographed by

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Styled by

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Sound engineer Oliver Richter of XOUNTS, has crafted an immersive sound experience for home environments, transcending the ordinary notion of a mere speaker. XOUNTS stands tall as an obelisk-shaped architectural piece with a captivating surround sound system, igniting vitality, ingenuity, and connectivity. Oliver shares, "Our identity is rooted in a passion for innovation, a commitment to quality, and a belief in the transformative power of design. Each XOUNTS is a reflection of these."

Partnering with renowned rapper and vocalist Redfoo from the celebrated ensemble LMFAO, XOUNTS is on the verge of unveiling Party Rock-inspired panels to elevate the speaker system's visual appeal. Complementing its sleek contours and customizable light features, Xounts offers interchangeable style covers, crafted through collaborations with various artists such as Mötley Crüe,  AC/DC, Iron Maiden, and Champ Medici. More recently XOUNTS hosted RHYTHM N ROAST with Snoop Dog in Los Angeles. 

The German brand also dedicates portions of its artist partnership proceeds to the MusiCares Foundation. This philanthropic organization dedicates itself to safeguarding the health and welfare of musicians by funding emergency and rehabilitation initiatives.

Oliver came to the FLAUNT offices with one of his life-changing speakers to show us what we have been missing. 

How has sound influenced the way you view the world?

Sound is more than just an auditory experience; it's a powerful lens through which we perceive our surroundings. It shapes and resonates with our emotions and adds depth to our memories. At XOUNTS, we believe that music elevates your everyday moments, allowing you to see the world with new eyes and hear it with fresh ears.

How do you hope sound will shape those who take part in XOUNTS?

We envision XOUNTS as more than just a speaker—it's a conduit for inspiration, creativity, and connection. It’s a true lifestyle product. By immersing themselves in rich, immersive sounds paired with ambiance lighting, we want people to feel more engaged, energized, and alive. Whether they're hosting a party, relaxing at home, or working on a passion project, we want XOUNTS to enhance every aspect of their lives.

Why create a multimodal speaker?

In a world where experiences are increasingly multifaceted, we saw an opportunity to create a soundsystem that could seamlessly integrate into any environment. By combining stunning visual aesthetics with exceptional, room filling, 360° sound quality, XOUNTS becomes a real lifestyle companion.

How have you found identity within these creations?

Our identity is rooted in a passion for innovation, a commitment to quality, and a belief in the transformative power of design. Each XOUNTS is a reflection of these values, embodying a unique blend of style, substance, and sophistication. By infusing our creations with personality and purpose, we've carved out a distinctive niche in the competitive world of audio technology.

How does the XOUNTS Configurator differ from an already existing stereo system?

Unlike traditional soundsystems, XOUNTS puts the power of customization in the hands of the user. With a wide range of interchangeable style covers, including many exclusive band cooperations, lighting extensions and accessories to choose from, each XOUNTS can be tailored to suit individual tastes and preferences. It's a truly personalized allround experience that invites users to express themselves.

What process went into its programming?

Our programming process is driven by a relentless pursuit of excellence, individuality and a deep understanding of user needs. Our programmers ensure that every aspect of the XOUNTS configurator is fine-tuned to deliver an unparalleled experience.

Why create a speaker in that specific shape and design?

Our XOUNTS soundsystem is designed to get the best out of the music. The conical shape in combination with the specially developed Correx material ensures optimal sound development and distribution. In addition, the unique obelisk-shaped design is a highly symbolic form that has its origins in the birthplace of civilization. The obelisk symbolized a divine connection between heaven and earth - and shouldn't every household have at least one gateway to heaven?

How has passion inspired the way you design and what kind of impact do you hope XOUNTS will create?

Passion is at the heart of everything we do at XOUNTS. It fuels our creativity, drives our innovation, and inspires us to push the boundaries of what's possible. We believe that great design has the power to enrich lives, foster connections, and inspire positive change. With XOUNTS, we hope to inspire people all around the world to be passionate about everything they do – or to not do it at all.

What realms of creativity do you see this product’s individuality taking you in regards to sound innovation?

The individuality of XOUNTS opens up endless possibilities for sound innovation. From immersive audio experiences to interactive light shows, we're constantly exploring new ways to push the boundaries of what's possible. Whether it's through collaborations with artists, designers, or technologists, we're excited to continue pushing the envelope and redefining the future of audio.

How does XOUNTS lean into the idea of form and function?

XOUNTS embodies the perfect balance of form and function. Its sleek, minimalist design is not only visually striking but also purposefully engineered to deliver exceptional sound quality. Every aspect of its design—from the shape to the placement of the controls—is carefully considered to enhance both the aesthetic and the user experience. Even a single XOUNTS sound system will fill any room with a rich, clear sound (for an even more captivating sound, you can of course also connect several XOUNTS). It's a harmonious fusion of beauty and utility that sets XOUNTS apart from the crowd.

How would you describe the presence XOUNTS creates in a space?

XOUNTS brings a sense of warmth, sophistication, and style to any space it inhabits. Whether it's the centerpiece of a living room, the focal point of a party, or the soundtrack to a quiet evening at home, its presence is both understated and impactful. But above all, XOUNTS gives music back the space it deserves in our lives.

What lies ahead for the future of XOUNTS?

The future of XOUNTS is full of possibilities and potential. We're constantly exploring new technologies and seeking out new ways to delight and inspire our customers, because happy customers are without a doubt our number one priority. From groundbreaking innovations in sound technology to exciting collaborations with artists and designers, the sky's the limit for what we can achieve. Additionally, sustainability has been a core focus for XOUNTS from the very beginning. With our modular design and open system, integrating new technology seamlessly has always been important. As a next step, we're committed to incorporating ocean-recycled plastic into all our plastic components. We're just getting started on our journey, and we're excitedly working towards our big goal of making sure that every household has at least one XOUNTS to experience the magic.

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XOUNTS, Oliver Richter, MusiCares Foundation, RHYTHM N ROAST, Snoop Dog, LMFAO, Mötley Crüe, AC/DC, Iron Maiden, Champ Medici
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