An infusion of British Vintage and Abstract Arts

Written by

Nick Hsu

Photographed by

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Styled by

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Nestled in the vibrant Shoreditch neighborhood, adjacent to the bustling Brick Lane Vintage Market and a stone's throw from the iconic Beigel Bake Brick Lane Bakery, stands One Hundred Shoreditch, the Lore Group's latest foray into luxury accommodations. The independent hotel encapsulates the essence of British vintage aesthetics within a minimalist, comforting design. This boutique hotel offers a serene escape from the urban hustle, providing guests with a tranquil haven amidst the dynamic energy of London's East End. 

The 258 thoughtfully designed rooms and suites are havens of calm, evoking a sense of peace and relaxation, featuring panoramic views that capture the eclectic spirit of the area. With a palette of soothing neutrals complemented by original abstract artworks, the interiors seamlessly blend bespoke furnishings with carefully selected vintage finds, inviting guests into an immersive experience of London’s renowned hospitality and diverse cultural identity.

Under the creative vision of Jacu Strauss, the Lore Group's Creative Director, One Hundred Shoreditch transcends the conventional hotel experience. Strauss, known for his innovative approach to hotel design across global cities including Amsterdam, Washington D.C., and London, crafts unique narratives through his work. At One Hundred Shoreditch, Strauss's design philosophy celebrates the rich cultural tapestry of London, marrying British vintage charm with contemporary artistry. The hotel emerges not merely as a place of stay but as a heartfelt tribute to cultural expression, welcoming both Londoners and international visitors to partake in its unique story.

Embracing the quintessential British tradition of leisurely bar visits, One Hundred Shoreditch boasts an array of dining and beverage outlets, including three distinct bars: The Rooftop, Lobby Bar, and Seed Library. Each space is designed with meticulous attention to detail, featuring pink marble accents and verdant foliage that conjure the ambiance of a secluded garden oasis in the heart of the city. The Lobby Bar, serving as the hotel's social hub, regularly hosts emerging artists, showcasing eclectic musical talents that reflect the vibrant and hopeful spirit of London. One Hundred Shoreditch is not just a hotel but a celebration of the city’s enduring vibrancy and cultural richness.

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