Boza doesn’t just make hits, he builds bridges. The 26-year-old artist from Panama burst onto the scene in 2020 with “Hecha Pa’ Mí,” a viral breakout that amassed over 1 billion combined streams and put his distinctive voice on the map. Since then, he’s carved out a lane that blends reggaetón, afrobeats, amapiano, and his country’s signature “canela” sound into something unmistakably his own. His music is rhythmic but introspective, poetic but raw. Think global energy, hometown soul.

His latest release, “París”, a long-awaited collaboration with fellow Panamanian star Sech, is a sensual slow burn. The kind of song that simmers with emotional tension and invites you into a story of love that lingers—through cities, through screens, through all the things left unsaid. A blend of his characteristic styles, “París” is magnetic without trying too hard. Its heat lies in the restraint.

But this song isn’t just another drop in Boza’s growing discography. It marks a defining moment: the evolution of an artist who’s quietly been reshaping Latin music on a global scale.

That same night he released “París”, Boza returned to his home country for a historic appearance at Premios Juventud — one of the biggest annual celebrations of Latin music and youth culture — which was held in Panama for the first time ever. He helped open the broadcast with a powerful tribute to the country’s musical legacy and global influence. By the time he closed the show with a medley of his biggest hits, the message was clear: this was more than a homecoming. It was a coronation.

“I come from a country with a powerful musical culture,” says Boza. “And I feel like it’s time to amplify that sound and give it a space in the global conversation.”

Boza’s rise hasn’t followed a typical trajectory. Before Latin Afrobeats became a buzzword, he was already laying the foundation with local hits like “Ya no hay más amor,” cultivating cultural pride around a sound that was on the verge of going global. Now, with his Gold-certified conceptual album SAN BLAS, he elevates the rhythmic DNA of Panama with grooves, grit, and spiritual undertones. It’s futuristic, yet grounded. Global, yet deeply personal.

And the world is paying attention. This year, Boza received a Latin GRAMMY® nomination for “orióN (Sistek Remix)” in the newly established category of Best Latin Electronic Music Performance, a nod that not only expands his reach, but also affirms his refusal to be boxed into any one genre.

“This isn’t just about me,” he says. “It’s about Panama. About a movement that’s growing, evolving, and connecting with new audiences without losing its essence.”

Boza is part poet, part visionary, and part vessel for a generation that moves between genres, languages, and worlds without hesitation. And if “París”

“What’s coming,” he says, “is just the beginning.”

Photo Credit: rafasalsas