Flaunt Premiere | Holly Henderson "Loneliness"

by Drew Penner

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UK singer and guitarist Holly Henderson has shared her new single “Loneliness” with Flaunt to premiere to our readers. It’s a breezy Britpop number that doesn’t take itself too seriously. 

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The music video for the song, the first release off her debut full-length Monday Green, was directed by George Mays (Skrillex, Diplo, Red Bull Media). In it, Henderson hugs her guitar and sways by projections of a flame and a fruit bowl. Mmm! The album, which features work from guitarist Pete Thorn (Chris Cornell, Courtney Love), arrives on the Trend & Chaos label June 7. The tempo is brisk and the guitars aren’t too heavy.

Henderson wrote “Loneliness” about that classic feeling of getting all gussied up, but not really having anywhere to go – particularly in a world laced with digital connection tools. “We fabricate our best selves online, yet we stay in the confines of our bedrooms and become trapped in a superficial circle of proving ourselves to everyone, and getting nothing tactile and genuine back in return,” she says in a release about the track’s meaning. “It mocks the ridiculousness of us being more connected than ever, and at the same time, totally alone."

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Henderson first saw music as a viable path after listening to Jethro Tull, Fleetwood Mac, Pulp, and David Bowie as a kid. She joined a punk band and played hundreds of gigs around the UK. She met Thorn in 2017, moved to LA, and began working on this album. She’s aiming to demonstrate her range of abilities – from moving ballads to alternative jams. She started 2019 strong, with a showcase at the popular National Association of Music Merchants (NAMM) trade show in Anaheim.


Photographed by: Claudio Tristano