Ermenegildo Zegna unveils "My Cesare"
The new Ermenegildo Zegna XXX icon, My Cesare, was launched at the Winter 2019 fashion show in Milan on 21 January, 2019. My Cesare, is the first fully personalized sneaker and is making a turning point in athletic-inspired fashion footwear. Making its debut on the runway, My Cesare displayed authentic options and materials to exhibit the iconic new footwear.
This essential pair of shoes can be customized with a Pantone of colors for the logo, overlapping mesh, leather upper, leather detailing, and extra-light rubber sole. After the sneaker is fully personalized, My Cesare can be designed and obtained within 6-8 weeks.
My Cesare are shoes created for those who want to tell a story, their story. Storytellers such as Topaz Jonas, an American musical artist or Latin American singer, A. Chal. and Sonny Hall, an English poet and model. They convey their personality through the artistry and individuality these shoes portray.
For those who want to construct their own My Cesare, can do so on Farfetch, WeChat and in-store at select boutiques worldwide. Follow the hashtags - #ZegnaXXX and #MyCesare - to discover the world of XXX and its storytellers across the globe.
Photos courtesy of Zegna