Photo courtesy
The highly-esteemed stylist, [Leslie Fremar](https://www.instagram.com/lesliefremar/?hl=en), [BIRKENSTOCK](https://www.birkenstock.com/us/1774/1774-collection/) and [MATCHESFASHION](https://www.matchesfashion.com/us/) joined together to celebrate the launch of the first [1774 collection](https://www.birkenstock.com/us/1774/).
The collection has no limitations, being both gender-less and season-less. With unique designs and styles, the pair proudly showcased their new work at Frieze Los Angeles.
Adding another layer to their launch, BIRKENSTOCK partnered with artist [Amalia Ulman](https://www.instagram.com/amaliaulman/?hl=en). Ulman is an artist who utilizes multiple forms of media, such as photos, sculptures, videos and installations. She created a photography experience and installation at the art fair, pulling inspiration from her work ‘Dignity.’
The exclusive first drop was at MATCHESFASHION, from February 13-16 and online at matchesfashion. com - it will release globally on March 1.
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