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fashion
Ermenegildo Zegna / #WhatMakesAMan FW20 Campaign

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Courtesy of Ermenegildo Zegna ![Courtesy of Ermenegildo Zegna](https://cdn.prod.website-files.com/62ee0bbe0c783a903ecc0ddb/6472cf7f797bf8730c8449f2_FW20%2BZegna%2BCampaign-FLAUNT.jpeg) Courtesy of Ermenegildo Zegna Ermenegildo Zegna has revealed its Fall/Winter 2020 campaign: _#WhatMakesAMan._  2020 marks Ermenegildo Zegna’s 110th anniversary, whereby a conversation sparks regarding the meaning of masculinity in modern times. Ermenegildo Zegna’s vision is to look towards the future, in actions and legacy. As a symbol of Zegna’s value to the environment, through the new [Zegna.com](https://www.zegna.com/us-en/), customers can buy an engraved wooden heart that is a gesture of their contribution to the ecosystem. Crafted from Italian trees, fallen due to natural or security purposes, the wooden hearts symbolize their respect towards the natural biosphere. Courtesy of Ermenegildo Zegna ![Courtesy of Ermenegildo Zegna](https://cdn.prod.website-files.com/62ee0bbe0c783a903ecc0ddb/6472cf7f797bf8730c8449ee_Wooden%2BHeart%2BZegna-FLAUNT.jpeg) Courtesy of Ermenegildo Zegna
Courtesy of Ermenegildo Zegna ![Courtesy of Ermenegildo Zegna](https://cdn.prod.website-files.com/62ee0bbe0c783a903ecc0ddb/6472cf7f797bf8730c8449f2_FW20%2BZegna%2BCampaign-FLAUNT.jpeg) Courtesy of Ermenegildo Zegna Ermenegildo Zegna has revealed its Fall/Winter 2020 campaign: _#WhatMakesAMan._  2020 marks Ermenegildo Zegna’s 110th anniversary, whereby a conversation sparks regarding the meaning of masculinity in modern times. Ermenegildo Zegna’s vision is to look towards the future, in actions and legacy. As a symbol of Zegna’s value to the environment, through the new [Zegna.com](https://www.zegna.com/us-en/), customers can buy an engraved wooden heart that is a gesture of their contribution to the ecosystem. Crafted from Italian trees, fallen due to natural or security purposes, the wooden hearts symbolize their respect towards the natural biosphere. Courtesy of Ermenegildo Zegna ![Courtesy of Ermenegildo Zegna](https://cdn.prod.website-files.com/62ee0bbe0c783a903ecc0ddb/6472cf7f797bf8730c8449ee_Wooden%2BHeart%2BZegna-FLAUNT.jpeg) Courtesy of Ermenegildo Zegna