Chloé | Fall 2024 Campaign

The Essence of a Chloé Woman

Written by

Emma Raff

Photographed by

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Styled by

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Chloé launched its Fall 2024 pre-collection with a campaign shot in Paris displaying fresh looks designed by Creative Director, Chemena Kamali. “Returning to Paris for a new beginning. I wanted these images to reflect the instinctive spirit and motion of the Chloé woman. She is rooted in reality and free,” shared the German designer.

The shoot, photographed by Sam Rock, captures the city’s iconic landmarks and infuses the images with a distinctly Parisian air that is both refined and fluid. Many of the featured garments are sheer and flowing, complemented by the solid leather of the boots and jackets as well as the chunky, gold jewelry. 

Chloé also introduced its new Bracelet bag, first revealed on the Winter 2024 runway. Inspired by the Chloé archive from the early 2000s, its soft crescent shape remains loyal to the brand’s classic design, effortless and versatile. The bag suits both day and night looks with a removable ring bracelet handle and detachable crossbody strap. 

The debut pre-collection will be available in Chloé boutiques and online beginning on May 31st.

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Chloé, Fall 2024 Campaign, Bracelet bag, Chemena Kamali, Emma Raff