Striking florals and bold colors set the tone of BCBGMAXAZRIA’s new fall 2025 seasonal collection, which was recently unveiled under the campaign mantra, “Elégance du Soir”—French for evening elegance. Suggesting both the high sophistication and unequivocal grace embedded in the wardrobe, BCBGMAXAZRIA released a series of evening gowns, designed to make a statement on any occasion.

At the forefront of the campaign is supermodel Isabeli Fontana, who, according to the fashion house, embodies the timeless beauty and effortless charm that BCBGMAXAZRIA is known for. Shot across a myriad of breathtaking terraces and soulful interiors, the campaign depicts Fontana in the width of the capsule—featuring various silhouettes in satin, floral and leather, some with crystal and sequin embellishments—underscoring both moody and romantic hues.

Drawing inspiration from the underground nightlife of New York City, where intimate jazz and loud energy come together, the campaign illustrates the duality of soft beauty and vibrant femininity in each look. Dresses are characterized by deep crimsons, midnight blues, molten golds and raw metallics, a nod to the everlasting energy of the city that never sleeps.